Berma LLC dba NoGood (hereafter, “NoGood”, “We” or “Us”), is a growth marketing agency headquartered in New York with a focus on data-driven strategies and measurable results. We are the growth squad behind some of the world’s most category-defining brands. We respect your privacy, and we want you to understand our data practices and the rights and choices you have regarding your personal information. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website https://nogood.io (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy does not apply to any website owned and/or operated by or on behalf of a third party (including our affiliates and subsidiaries), even if we provide a link to or if it is accessible from or through the Website.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you agree to this privacy policy.

Use of our Website is not intended for children under 18 years of age. If you are under 18, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at .

I. Collection of Information

The following is a description of the categories of personal information we may have collected from you and the sources from which we may have collected it.

Information You Provide to Us
We collect information you provide us when you fill out our online forms and submit your information, subscribe to our services, contact customer support, enter a contest or promotion sponsored by us, participate in a survey or otherwise communicate with us. Examples include your name and email address.

Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may collect and process technical information, such as anonymized IP addresses, for analytics and security purposes. This information does not identify you personally. We may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Information about your computer and internet connection, including your IP address, device, operating system, and browser type.
• Details of your visits to our Website, such as traffic data, location data, logs, session duration, and the resources you access and use. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (“Behavioral Tracking”). Our website uses Cookiebot to manage consent for analytics and marketing cookies and web beacons in accordance with applicable data-protection laws for visitors from the European Economic Area (EEA) and the United Kingdom as well as the United States. Visitors may also opt out of Behavioral Tracking by managing browser settings. For more details, see the Your Choices section below.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns (e.g., through Google Analytics, HubSpot)
• Store information about your preferences, allowing us to customize and improve our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.
• Conduct audience segmentation and performance marketing campaigns.

The technologies used for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of our Website may not function properly. For more information about managing your privacy and security settings for cookies, see Your Choices.
• Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). For information about managing your privacy settings for web beacons, see Your Choices.

II. Use of Information

We use information that we collect about you or that you provide to us, including any personal information:

• To respond to user inquiries submitted through the contact form.
• To send newsletters or marketing updates upon consent.
• For recruitment and application review.
• To provide you with information or services that you request from us.
• To present our Website and its contents to you.
• To allow you to participate in interactive features on our Website.
• To improve our website performance, user experience, audience segmentation, and conduct performance marketing campaigns.
• To notify you about changes to our Website or services we offer or provide through it.
• For any other purpose with your consent, including but not limited to Behavioral Tracking.
• In any other way, we may describe when you provide the information.

We may also use your information to contact you about our own goods and services that may be of interest to you. If you do not want your information used in this way, you can opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.

While we use data to improve our own marketing and website performance, please be aware that third-party platforms providing embedded content, such as videos, maps, and social media posts, on our Website may use the information they collect through our Website for their own independent purposes. This includes third-party retargeting and tracking your activity across other websites and services, subject to their own privacy policies. For more information, see Your Choices.

III. Disclosure of Information

We may disclose aggregated information about our users and information that does not identify any individual without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors and service providers we use to support our business, who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To service providers (e.g., Google, LinkedIn, and Meta) who act as processors on our behalf for analytics, advertising measurement, and performance optimization purposes. These service providers may use cookies and similar technologies to help us understand website usage and improve our marketing effectiveness.
• To third-party platforms via embedded content: We may disclose or allow the collection of information by third-party platforms (such as X, Meta, and Google) when you interact with embedded external media on our Website. These entities may use this data for independent tracking and third-party retargeting purposes.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

IV. Your Choices

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Communication Opt-out. You can opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.
• Cookie Management, Tracking Technologies and Consent Preferences. Our Website uses Cookiebot to manage consent for analytics and marketing cookies and web beacons in accordance with applicable data-protection laws for visitors from the European Economic Area (EEA) and the United Kingdom as well as the United States. You can review or update your consent at any time by clicking “Your Privacy Choices” (the fingerprint privacy trigger icon) in the footer or corner of our website. Additionally, most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Finally you may use industry opt-out tools such as the Digital Advertising Alliance (DAA) opt-out page at www.aboutads.info/choices or the Network Advertising Initiative (NAI) opt-out page at www.networkadvertising.org/choices. If you disable or refuse cookies or opt out of tracking, please note that some parts of this site may then be inaccessible or not function properly.
• Advertising Practices. Subject to the following exceptions, we generally do not sell, share, or rent personal information. However, our Website may contain third-party cookies, tags, or similar technologies that may share personal information as follows:
  • Our Service Providers: We use advertising and analytics platforms (e.g., Google, Meta, and LinkedIn) as service providers to analyze Website traffic and manage our marketing. These service providers act strictly on our behalf and for our purposes only.
  • Embedded Content: To the extent our Website includes embedded content, or external media such as videos, maps, or social posts, viewing or otherwise interacting with this content may allow third-party platforms (e.g., X, Meta, and Google) to track your activity for their own independent and third-party retargeting purposes.

V. Additional Disclosures for Individuals Residing in Certain US States

Your State Privacy Rights
Depending on your state of residence, consumer privacy laws may provide their residents with additional rights regarding our use of their personal information and require specific disclosures (“State Privacy Laws”). In particular, because the Nebraska Data Privacy Act (NDPA) and Texas Data Privacy and Security Act (TDPSA) apply regardless of business size or data volume thresholds, NoGood complies with these laws to the extent we process personal information of Nebraska or Texas residents. NoGood does not at this time meet the thresholds that would require compliance with the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), or other applicable U.S. state privacy laws.

Access, Correction, and Deletion
Depending on your state of residence, you may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, please email us at . Once we receive the request, we will verify your request by asking you to provide information related to your recent interactions with us.

Nondiscrimination
We will not discriminate against you for exercising your privacy rights.

Appeals
If we deny your request, you may appeal our decision by contacting us at . If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents
If you are an authorized agent seeking to make an opt-out request for a consumer, please contact us at .

Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We use layered security approaches that include encryption, access control, two-factor authentication, and other restricted permissions to secure your personal information. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

VI. Additional Disclosures for Individuals in the European Economic Area (EEA) and the United Kingdom

For visitors from the European Economic Area (EEA) and the United Kingdom, we comply with applicable data protection laws, including the EU and UK General Data Protection Regulation (GDPR). Our legal basis for processing personal data depends on the context in which it is collected. In most cases, we process personal data only when we have your consent, when it is necessary to provide our services, or when we have a legitimate business interest that is not overridden by your data-protection rights.

You have the following rights with respect to your personal data:

1. Access and Portability – Request a copy of the personal data we hold about you.
2. Correction – Request that we correct any inaccurate or incomplete personal data.
3. Deletion (“Right to Be Forgotten”) – Request that we delete your personal data, subject to applicable legal obligations.
4. Restriction and Objection – Request limits on or object to the processing of your personal data.
5. Withdraw Consent – Withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, please contact us at . We may need to verify your identity before fulfilling your request. If you are based in the EEA or the UK and have concerns about how we handle your personal data, you have the right to lodge a complaint with your local data protection authority.

VII. Changes to Our Privacy Policy

It is our policy to post any updates we make to this Privacy Policy on this page, along with an updated “Last Modified” date at the top. If we make material changes to how we handle personal information, we will post a clear notice on our Website to inform visitors of those changes. Your continued use of our Website after any changes are made will signify your acceptance of the updated Privacy Policy, so please review this page periodically for the most current version.

VIII. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at 491 Broadway, 2nd Floor, New York, NY 10012, or via email at .